Hip-hp label Humble Beast Records is getting into the coffee game. Read their statement below.
We love coffee a lot...so we decided to start making it ourselves. That might seem like a cruel joke allowing your imagination to run wild, bringing you to the edge of hope before the disappointing realization left you with "If-only"s and "What-if"s. Well, this is no joke friends. We're making coffee. Humble Beast proudly presents to you Left Roasters or simply, Left.
You may be confused. Why is a hip-hop label diving into the coffee game? What does coffee have to do with music? Why spend so much time and energy developing an entirely different brand that has nothing to do with hip-hop? Let us give you just two reasons. Keep reading below.
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Reason #1: Beauty and Excellence
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We know that God is good. That might seem obvious or even cliché, but think about the implications of that. Every awe-inspiring sunset, every emotional harmony, every tearful embrace, every steaming cup of delicious coffee were created and given to us by a God who deems these things good and beautiful. We believe that seeing the beauty that God intends for us to see in His creation only leads to a deeper and more intimate understanding of our great God and King. Seeing beauty glorifies God. In this way, a delicious cup of coffee glorifies God in and of itself.
Just creating coffee does not suffice though. We want to do it excellently. We do everything that we possibly can to give you guys our best when it comes to the music. Long hours, weekends, sleepless nights, and an undying passion to hone and study our crafts ensure that you guys receive the best of our efforts. Just as our great God and King sacrificed everything for his people, we too want to model self-sacrifice in our pursuit of excellence. This holds true for our coffee. We have worked to study the art and science of roasting. We have brought an expert roaster, Samuel Nagel onto the team to ensure a high-quality bean. If we are going to make coffee, we want nothing else than the best cup possible. Excellence glorifies God.
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Reason #2: Because it sustains our ministry.
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We thought that this was an incredible opportunity for folks to support us. As a music label who has decided to forego selling our music for the sake of the Gospel more easily going forth, we are always looking for ways in which you guys can support us financially. Up until now, buying merchandise or paying for music were the only ways you guys could help us out. We feel that roasting and selling coffee is a tangible and beneficial way for our supporters to help provide sustainability for the ongoing ministry of Humble Beast. Watch the video above to listen to Propaganda tell the story.
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The Gist
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To sum it up, we have decided to take our passions for God's good gift of coffee and excellence and turn it into a way that you guys can support us to make sure Humble Beast can keep making great music.
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